Introducing Swash® Simply Sunrise Laundry Detergent from Whirlpool Corporation: The Smart Way to Wash. Swash® detergent is designed with zero phosphates and 8x the concentration, so you can care for your belongings by using only what you need - no more, no less. Compatible with HE and non-HE washing machines, you'll use one squeeze of Swash® detergent for regular loads, two squeezes for large loads. No more measuring cup mess! The Simply Sunrise scent infuses your laundry with a refreshing hint of tropical fruits and flowers. Swash® promises to care for, not just clean your clothes. To do more while using less. With over 100 years of laundry experience, we've designed detergent to care for your belongings as much as you do.